Easyreader
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Moving ( Cursor) Indicators:
The Easyreader Bookmark comes standard with one moving/sliding indicator. The indicator moves horizontally, up and down, while pointing to the left. An extra sliding indicator can be added so that users can mark their favorite Psalm, Poetry verse, paragraphs, or as a reference tool to mark specific sections in text books, charts, graphs or formulas for future reference.Multi-sensory Appeals:
See it > Feel it > Use it > GET THE MESSAGE !
It is a well-known fact that in isolation we only give passing attention to things we hear. The same can be said of things we see and touch. It is also just as well known that consumers are much more vulnerable and responsive to corporate promotions if there are multiple sensory appeals. Incorporating (mix/blend) as many of these senses as possible will result in a more powerful and more permanent retention of the corporate Brand/Logo or product message. The Easyreader Bookmark is unique as a promotional tool as it combines these sensory appeals in a clever and effective way, resulting in one of the most powerful communication tools ever developed, which re-enforces the product message, in a profound and continuous manner.Visual Stimulation Factor:
Made from recyclable plastic material that, supplies a print surface, which is ideal for incredible, near 3D graphics. Children in particular confirm the old adage, “ a picture paints a thousand words ” and the Easyreader is designed to tap into, and maximize this powerful effect. This results in an interactive educational tool that will not only be of enormous benefit to the user, but is also act as a powerful communication tool, constantly and subliminally conveying information in a new, novel, educational and exciting manner.Clarity:
The unobtrusive nature of the Easyreader Bookmark ensures that the reader is not distracted and is focused on the text or task at hand. This time saving aspect is invaluable in the classroom for both teachers and students alike. Procedures > H + P = S:
(Hardware + Procedure = Solution)
As is the case with all products, a procedure base should accompany any hardware used to solve a problem. In fact, it is the accompanying procedures that enable a product to actually solve the problem targeted. For example; the Easyreader Bookmark enables the user to introduce some simple procedures that will make dealing with printed material much more user friendly. This feature is of enormous benefit, particularly for school children and their teachers.Habits;
> Get the Easyreader Bookmark Habit
Good habits are just as hard to shake as bad ones. Once adopted, they are generally with us for life. It is our vision that people of all walks of life will adapt the Easyreader Bookmark habit of marking the very last word read, thus negating any early learning negative attitudes toward reading or learning. Just imagine being a slow reader or a primary school student, when every time a book is used they have to re-read up to a page and a half (about 8 minutes) before locating where they left off, resulting in the attention span of the child being tested every time they wish to read or do their homework.The Easyreader Bookmark habit will enable all readers to go to where they left off immediately, leaving them more leisure time and freedom. |
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